The New Castle Outreach initiative in May 2024 involved 9 months of gathering community feedback on 23 acres of town-owned land. In partnership with the Pace Land Use Law Center, the Nexus team created a branded platform for residents to express their needs and suggestions for improvement.
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Establish Project Purpose + Marketing Strategy
Develop Brand with Town Board
Develop Website
Announce Project + Launch Marketing Materials
Engage in Community Outreach
Obtain Feedback
Post Updates + Summary Report
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Chappaqua, NY
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Marketing Strategy
Website
ADA Accessible
Bilingual
Registration
Print Marketing
Flyers
Signage
Digital
Campaigns
Social Media
Video
Videography
Photography
Community engagement
Outreach Programming
Walking Tour
Pop Ups
Train Station Kiosk
Cube Pop Up
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2025 Planning Achievement Award, Westchester Municipal Planning Federation
New Castle's visioning process uncovered strong community interest in innovative development for the 23-acre site near the Chappaqua Train Station. Residents identified key assets, challenges, and potential strategies, offering valuable insights for the town's future planning. These findings ensure that community voices will be central to shaping the next steps.
