Town of Amenia

Nexus Creative Design partnered with the Town of Amenia on two major planning initiatives focused on creating a more connected, responsive and community-driven future: the Town’s Comprehensive Plan update and Parks & Recreation Master Plan.

For the Comprehensive Plan, Nexus developed the Engaging Amenia public engagement and marketing campaign to encourage participation and gather perspectives on the town’s future. Centered around the themes of growth and legacy, the campaign used thoughtful branding, a visual word cloud, digital outreach and in-person engagement to reflect Amenia’s evolving identity and generate input on the plan’s draft vision and goals.

Building on that work, Nexus led the community engagement, communications and visual planning strategy for Amenia’s Parks & Recreation Master Plan. Through workshops, surveys, interactive activities and site evaluations, the team gathered input on how residents currently use the town’s parks, recreation facilities, programs and public spaces. Community feedback was then translated into clear, data-driven recommendations to guide future priorities and investment.

• PROCESS

  • Announcement/Public Engagement

    • Logo design options

    • Taglines and messaging concepts

    • Flyer and poster templates

    • Social media graphics

    • Website concept and layout

    • Word cloud engagement tool

    • Pop-up display and postcard concepts

    • QR code integration for community input

    • In person event highly attended

  • Draft Visions + Goals

    • In process

• LOCATION

  Amenia, NY

The Engaging Amenia initiative drew strong community participation, generating input on draft visions and goals that will shape the Comprehensive Plan. By combining branding, digital tools, and in-person connections, the effort created momentum around the town’s long-term future.

ENGAGING AMENIA

PARKS + RECREATION

Nexus Creative Design partners with municipalities, planning consultants, engineering firms and architecture firms throughout New York to lead community engagement, public outreach, branding and communications for comprehensive plans, parks and recreation master plans, downtown revitalization initiatives, zoning updates and other public planning projects.